| Day TWO: 18 Nov 2010 Thursday |
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| 09:20 |
Welcome by the Conference Chairperson
Kunal Sinha, Regional Cultural Insights Director, OGILVY & MATHER ASIA PACIFIC
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| 09:30 |
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Retailer’s keynote address: Positioning Walmart in the local market to gain trust and brand awareness
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Irene Du, Senior Director of Sam’s Club Operation, WALMART CHINA |
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Successfully locating your stores and identifying the regions with the most potential in China
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| 10:00 |
Opening new stores- keep control of the process |
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- Retail store location: First, second and third tier city comparison
- What are the markets potential in different cities?
- What are the pros and cons of locating your stores in new malls as opposed to existing shopping centres?
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Alan Yeung, AGM, ICPM - INZONE COMMERCIAL PROPERTY MANAGEMENT |
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| 10:30 |
How to penetrate into non-major cities and win market share in China |
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This presentation will uncover key challenges and strategies in winning retail market share in third and fourth tier cities. From understanding consumers’ needs and changing behaviour to creating a platform for shopper engagement and retail excitement, the speaker will share his experience in running one of the largest supermarket chains in East Malaysia.
Jeffrey Sia, Director, EVERRISE SUPERMARKET
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| 11:00 |
Morning refreshment break |
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| 11:20 |
Retail Location Selection: Using New Data & advanced Technology to discover your best opportunities
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- How to use retail store technology to increase your sales and profits
- New China Data analysis: Finding demographic and business details for smaller areas in China
- Update on 2008/2011 population estimates: A close look on the nationwide coverage
- What is the increased geographic detail and resolution?
- Business Intelligence and Spatial Analytics: How to make use of the new technology to identify and evaluate potential store locations?
- How retailers can benefit from using the new data and technology?
Susan Haynie, President, DEMOGRAPHIC CONSULTING
Shuming Bao, Senior Research Associate, China Data Center, UNIVERSITY OF MICHIGAN
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Successfully managing rentals and evaluating the potential of new shopping complexes in China
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| 11:50 |
Comparison between new shopping malls and pre-existing malls: How to attract customers to new shopping centres and how to ensure that the existing ones stay competitive |
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- Seizing the golden opportunities created by geographical discrepancies
- Evaluating the potential of developing residential and suburban shopping centres
- Innovative strategies for attracting general pedestrians and targeting a specific demographic
- Impact of retail location scarcity on rental prices and future trends
Mathieu Pitet, CEO, G.C.M.S.; Leasing Consultant, THE LUXURY FACTORY OUTLET (FOSHAN-HUZHOU-BEIJING)
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| 12:20 |
How to keep a mature shopping mall fresh in this rapidly changing market? |
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- Trade mix refinement: Case study of Shanghai Times Square
- How to providing value-added shopping experience
Cathy Hau, Deputy GM, SHANGHAI TIMES SQUARE
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| 12:50 |
Networking lunch |
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| 14:10 |
Fighting Fraud in the China Retail Industry |
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- The retail fraud environment in China – could it happen to you?
- Typical indicators of fraud and corruption in the China retail sector
- Can your business model survive China fraud or should you change it?
- Vulnerable areas - procurement, real estate acquisition, stock losses etc
- HR issues related to retail fraud – recruitment, background screening
- Case studies – frauds that have hit multinationals in China retail
- How to reduce the risk of retail fraud – preventive measures, due diligence
- When and how to investigate a fraud – the triggers and responses
- Questioning employees, business partners, suppliers, handling terminations
- What are the likely outcomes?
Peter Humphrey, Managing Director, CHINAWHYS; Founding President, ASSOCIATION OF CERTIFIED FRAUD EXAMINERS (ACFE) MAINLAND CHINA CHAPTER
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| 14:40 |
Case studies of how local and international brands have adapted to the market and managed their position in a competitive retail climate |
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Category case study:
As the leading furniture retailer owning the largest number of sofa specialty stores in Hong Kong, how the company use its international marketing strategies as the preparation for entering the Greater China market.
Kelvin Ng, Founder and Director, GIORMANI
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| 15:10 |
Afternoon refreshment break |
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| 15:30 |
Closing panel discussion: China as the post crisis luxury haven |
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- Who are the luxury clients in China and how to attract them?
- How to leverage new media to market to your shoppers
- Marketing to and taking care of your VIP customers to encourage customer loyalty
- What does the luxury industry doing to defend themselves against counterfeit products in China?
- Developing superior in store service to encourage purchases and retain customers
Moderator: Fran Tang, Managing Partner, KORE RESEARCH
Panellists include:
Liliam Pina, Greater China Retail Manager, International Franchising Department, AREZZO
Grant Yuan, Country Manager, LOOKADOK
Francoise Tellier, Assistant Programme Director, RAFFLES DESIGN INSTITUTE; Former Director of Haute Couture, LESAGE SA, THE CHANEL GROUP
Beatrice de Quinsonas, Managing Partner, MEILI PARTNERS REAL ESTATE CHINA
Henri Mura, Executive Chairman, VIP TEHUI
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| 16:10 |
End of day one conference |
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| 16:30 |
Guided tours to Shanghai Times Square followed by networking dinner |
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